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11 May 2013

Brand book producing guide

What Is A Brand Book?

Essentially, brand book is a set of rules that explain how your brand works. It lies at the core of every strong company and often reveals inner details, aims and marketing techniques. 

Usually brand guidelines includes some basic information such as:

  1. strategic brand overview;
  2. logo specifications;
  3. color palette;
  4. typography;
  5. patterns and illustrations;
  6. examples of business stationery;
  7. brochure/flier layout options for publicity;
  8. outdoor advertising specifications.

What To Include?

Strategic brand overview

Your brand is more than your logo, name or slogan — it’s the entire experience your prospects and customers have with your company, products ...